How To Get More Yelp Reviews From Your Best Word-Of-Mouth Referrals
Generating New Yelp Reviews Can Be Hard. This is How You Ensure Your Best Customers Share Their Experience On Yelp.
As one of the original review sites, Yelp continues to be one of the most important places a business can try to get more reviews on.
Yelp reviews can be hard to come by and difficult to generate from your customers. In fact, sometimes it may feel like you’re doing everything right and only the negative Yelp reviews are showing up.
Over the years, Yelp has been the source of quite a bit of controversy among business owners.
Despite every effort, some business owners just can’t seem to figure out Yelp reviews and thus develop a strong negative sentiment towards Yelp.
These business owners struggle with how to get more Yelp reviews, how to manage negative reviews and how to make sure the dreaded “Yelp filter” doesn’t bury any golden five star reviews.
On the other hand, there are many businesses out there that swear by Yelp as their primary source of new customers for their business.
So, love ’em or hate ’em, Yelp is a major player in the online review game and need to have a strategy to get more Yelp reviews over time.
Yelp Reviews Can Be Really Hard to Come By
The truth is Yelp reviews can be really hard to come by for several reasons:
1) Decide Whether Or Not You Should Prioritize Getting More Yelp Reviews Right Away
Yes, I know. I pretty much immediately contradicted the whole point of this article right there. But wait, hear me out…
Because of everything we just mentioned about how hard Yelp reviews can be to come by, it may not even make sense to generate Yelp reviews right away.
Why you ask?
Several reasons….
2) Make Sure You Are In Compliance With Yelp’s Review Policy
Ok, so by now you’ve decided to generate more Yelp reviews. Although you may have the best intentions and don’t feel like you’re doing anything wrong, chances are you may be violating Yelps published review guidelines without even knowing it.
More specifically, here is what you should be aware of:
So what can you do?
3) Take Steps To Ensure Only “Credible Yelpers” Leave You A Yelp Review
So what is a “Credible Yelper” anyway and why should you care?
You should care becuase as you understand by now, generating reviews can be hard. Many times you only get one shot at getting your customer to leave you a review.
What if your customer takes the time to find your Yelp listing, create an account, and craft the most well thought out review of your business only to have it filtered out by Yelp?
You’ve likely lost your one and only chance to that customer’s review posted online. It is highly unlikely they will come back and try again, or re-post it on another site.
If you had a strategy in place to ensure only credible Yelpers make it that far, maybe that exact same user would have left they shining five star review for your business on another site like Google or Facebook.
Credible Yelpers are people that:
The more someone exhibits this type of behavior on Yelp, the less likely the dreaded Yelp Filter will pop-up and filter their review. After all, someone that fits 1-3 above is very likely to leave real, genuine reviews vs. fake or paid-for reviews.