The Modern Rules Of Getting More Business Reviews

The rules of managing and improving your business’ online reputation

How do you maintain current customers and attract new business?

Online reviews!

In today’s world, reviews rule any industry. Whether customers are looking to try a new restaurant, fun activity, or find a plumber, consumers relies on another’s experience to choose a company to give his or her business to. Nearly 50% of customers form an opinion of you based on three or less reviews making your most recent reviews crucial.

Where are people basing their opinions from?

According to several studies, Google and Facebook have become No. 1 and No. 2 for online reviews. On the other hand, sites that focus primarily on reviews (like TripAdvisor) are seeing less growth than Facebook and Google.

This means, if you don’t have great reviews and plenty of reviews on these two platforms you are automatically overlooked by competition. Remember, you have a potential customer’s attention for only a few seconds. Customers simply don’t trust businesses that have below a 4 star rating. As you might guess, over 80 percent of consumers say they absolutely trust businesses with a 4 star rating or higher.

For example, who would you choose when searching for a new product or service…

A company that has:

It is pretty obvious right?

Any consumer would choose “A”.

The company that has lots of reviews and high ratings without hesitation. Google yourself and put yourself in a potential prospect’s place, will you get that first call? If the answer is no, there is no telling how much business you are missing out on.

Understandably it can be difficult to encourage customers to write a review. Maybe you tried mentioning reviews in-person, handing out business cards, or even offering incentives with no success. Instead of futile efforts, try the three modern rules to obtaining great reviews:

ASK

MAKE IT EASY

REMIND

These guidelines are imperative to generating numerous, current, and good reviews. Although reviews may seem to be only one component of your online presence, it is the most important component because “92% of consumers are reading online reviews” and furthermore, “44% say a review must be written within one month to be relevant.” (vendasta.com).

Start building your online presence today by asking, making it simple, and reminding consumers to leave reviews, because your company deserves an accurate representation.