The Ultimate Guide To The Online Reputation Management Industry
People are talking about you online. The only question is… are you a part of the conversation?
It’s no surprise that more than half of consumers turn to online reviews when deciding on products or services.
However, it is shocking that business owners are not tapping into this unprecedented market.
Here is the Ultimate Guide to building your online presence, straight from the online reputation management industry:
Respond to Reviews
Whether the online review is positive or negative, you should always respond. Customers want to feel heard and by acknowledging their review your business is seen as credible, helpful, and most importantly sincere.
Google My Business
Simplicity is key for retaining and attracting clients. GMB allows any online user to conveniently find reviews, directions, Q&As, and photos about your company in one search. Simply register your business with Google, provide the necessary information: phone number, hours, address, and website and watch your business grow! Now, you are not only a part of the conversation but have control over it.
Build Your Website
When you draw customers in with great reviews and a google listing, make sure you have an established website that truly showcases your company. An effective and informative page is critical to building your online presence. This includes a straight-forward domain name, SEO settings, blogs, and a mobile layout. Over half of consumers have reported that they will typically contact a company if they have a mobile website versus only desktop. Don’t miss out on potential business due to a poor website or faulty mobile layout. Create a unique and descriptive site that separates you from the competition.
Now you have the supreme manual to an impressive and powerful online presence that will entice future clients and captivate present customers.
Yes, people are talking about you online. And yes you can be a part of that conversation, as well as lead it.
Don’t waste another second neglecting the impact, or lack there-of, that your online presence has on your business. Let’s start